La Vida Homes is a long-term brand, UX, UI and creative partnership spanning website design, digital campaigns, email, social, internal templates, signage, display home materials and large-scale environmental graphics.
The work has focused on rebuilding and evolving the brand system, then applying it consistently across digital and physical customer touchpoints.
I work as La Vida Homes’ end-to-end brand, UX, UI and creative partner. My role includes brand system development, website UI, content structure, digital campaign assets, internal tools, signage, display materials, murals and implementation-ready design files.
I work directly with the internal marketing team, developers, SEO partners, photographers, printers, signage suppliers and content partners to keep the brand clear, consistent and moving across multiple workstreams.
Services
- Brand system development
- Website UI design
- UX and content structure
- Digital campaign design
- Email and social assets
- Internal templates
- Stakeholder collaboration
- Developer and supplier handove
A brand already working hard
La Vida Homes already had a strong, recognisable personality — bold, warm, playful and full of energy.
Before the refresh, the brand had grown across hundreds of touchpoints, from website UI and social content to signage, customer documents, display home materials, internal forms, murals and handover pieces.
The opportunity was not to start again. It was to bring more structure to an already successful brand system, so it could scale with the business and support a new chapter of growth.
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Why refresh La Vida Homes?
The refresh was developed as La Vida Homes prepared to expand into South Australia.
The brand already had equity, recognition and a loyal customer base. The job was to evolve what was working — not replace it.
We kept the warmth, confidence and unmistakable La Vida energy, then refined the system with stronger typography, a clearer colour direction, simplified brand elements and a more flexible digital-first visual language.
Evolution, not reinvention
The refresh focused on making the brand easier to use, easier to scale and clearer across every touchpoint.
We retained the La Vida Homes logo and distinctive tone, then refined the supporting identity system around bolder shapes, cleaner typography, more controlled colour use and a new line motif inspired by the customer journey.
This gave the internal team a stronger toolkit for campaign work, website updates, social content, printed documents and everyday brand rollout.
From a playful brand personality to a more scalable visual system.
Outcome
Where brand, UX and results meet.
The redesigned digital experience helped strengthen La Vida Homes’ online performance, improving how users explore home designs, engage with key pages and move through to enquiry.
The site now averages 784 leads per month, with an average conversion rate of 3.39%. Following updates to the product detail pages, the page view to submission rate increased by 71%.
The redesigned home design collection pages also saw a strong uplift in engagement, with average engagement time increasing by 51.59% on the Perth page and 42.06% on the Adelaide page.