La Vida Homes is a long-term brand, UX, UI and creative partnership spanning website design, digital campaigns, email, social, internal templates, signage, display home materials and large-scale environmental graphics.
The work has focused on rebuilding and evolving the brand system, then applying it consistently across digital and physical customer touchpoints.
I work as La Vida Homes’ end-to-end brand, UX, UI and creative partner. My role includes brand system development, website UI, content structure, digital campaign assets, internal tools, signage, display materials, murals and implementation-ready design files.
I work directly with the internal marketing team, developers, SEO partners, photographers, printers, signage suppliers and content partners to keep the brand clear, consistent and moving across multiple workstreams.
Services
- Brand system development
- Website UI design
- UX and content structure
- Digital campaign design
- Email and social assets
- Internal templates
- Stakeholder collaboration
- Developer and supplier handove
Outcome
Where brand, UX and results meet.
The redesigned digital experience helped strengthen La Vida Homes’ online performance, improving how users explore home designs, engage with key pages and move through to enquiry.
The site now averages 784 leads per month, with an average conversion rate of 3.39%. Following updates to the product detail pages, the page view to submission rate increased by 71%.
The redesigned home design collection pages also saw a strong uplift in engagement, with average engagement time increasing by 51.59% on the Perth page and 42.06% on the Adelaide page.