Save Matilda Bay — A community-led campaign built to mobilise action

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Approached by Jono HustonI developed the visual identity and campaign assets for Save Matilda Bay — a community-first campaign opposing a proposed ferry terminal in central Matilda Bay.

I delivered a bold, high-visibility toolkit (logos, posters, flyers, petition graphics, social tiles and Canva templates) designed for fast mobilisation and consistent messaging across every channel.

Services

Identity
Brand Guidelines
Print Collateral
Promotional
Environment
Signage & Wayfinding

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01_Save Matilda Bay

Front-page coverage, powered by community action.

The system needed to work everywhere — on placards, in inboxes, across Change.org, on Instagram and in the hands of volunteers.

The result? A unified, recognisable movement that cut through locally — including front-page coverage in The Post — and helped rally thousands of supporters around a safer, smarter solution for nature, community and future generations.

Design that doesn’t just look good.
Design that shows up when it matters.

Images sources: Front page coverage, The Post, 21 February 2026. Photograph by Jack Madden. Used for portfolio purposes.

Additional Images sourced from Friends of Matilda Bay Facebook Group, February 2026. 

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