National Careers Week aims to celebrate careers, career development, career development practitioners and services and promote the economic, social and personal benefits of career development.
How do you position National Careers week to be modern, progressive and future focused?
To achieve this, two directions were presented to the client.
Each direction was governed by principles, rather than guidelines, the brand could adapt, be pushed in new directions and evolve with the flexible system.
The chosen direction created was a bold and colourful identity system to work across every touch point. The brand included the logotype, a vivid colour palette and fun geometric patterns and shapes.
All work completed @ Anthologie © 2018