Wooramel River Retreat – Revitalising Outback Charm

Wooramel River Retreat, an iconic outback escape in Western Australia, embarked on a journey to revitalise its image, aiming to offer guests a blend of modern comfort and traditional charm.

With a focus on preserving its rich history and natural beauty, Wooramel River Retreat sought to modernise its logo to better reflect its unique character and appeal to a wider audience.

Pip N Pop drew inspiration from Wooramel’s essence, incorporating elements such as its hand-drawn signage and the organic shapes of its artesian springs.

The aim was to craft a genuine outback brand that invites guests to unwind, revive, and replenish in this tranquil oasis.