In collaboration with Two&Four Agency, Pip N Pop partnered with European Concepts to evolve not just one, but three connected brands — European Ceramics, European Concepts, and Euro Contracting.
We developed three refreshed logos, three brand style guides, and three tailored website designs, all strategically aligned to a master template for consistency and efficiency.
Each brand was modernised with refined design systems, flexible digital assets, and a user-first website interface — setting the group up for future growth without losing the strength of their legacy..
Services
Identity
Brand Guidelines
Print Collateral
UI and UX
European Ceramics
We retained the original logo concept but refined the execution — cleaning up the negative space and tightening the curves to improve legibility and balance. The interlocking “E” and “C” still anchor the brand’s heritage, but now with a sharper, more contemporary finish that holds up across all mediums.
European Concepts
The bold, monogram-style “ec” icon is stripped back and modern. It anchors the brand in design-led thinking — clean, confident, and versatile across interiors, architecture, and construction. The ligature between the letters suggests partnership, precision, and a strong foundation.
Euro Contracting
The Euro Contracting icon reinvents the “e” with layered linework to give a sense of structure and form — perfect for a brand focused on execution. The circular shape nods to the group identity while the internal strokes subtly suggest walls, boundaries, and build integrity.
